Belstar’s objective is to identify and effectively empower women to build a sustainable livelihood by giving them access to credit and training. Shajeena from Aluva is one such empowered woman and belongs to the Belstar JLG named Ambal.
An enthusiastic person, Shajeena loves to spend her time in the kitchen experimenting with various recipes. Over time she came to understand that her ‘Biriyani’ was much sought after and was her signature dish. Her dream was to become a Biriyani specialist caterer. She joined the JLG in 2018 and has since then realized her dream.
The group not only helped Shajeena take a loan to start her business, she also found five other like-minded members to help her start this business. The road to success was not easy; Shajeena had to follow trial and error and learn to market her product as well. Being a family woman, she had to take care of her children, send them to school and only then start her work. Demand was erratic and Shajeena had to have tremendous perseverance to keep up the business.
With the Belstar Credit Plus team giving her valuable business advice and business plan help, Shajeena took off to a great start. Today she is earning INR 30,000 per month and is also ready to train women who are interested in the business. Also, in the pipeline is business expansion with another loan.
Belstar’s success stories paint the picture of how women have inspired many by beating impossible odds and succeeding on their own for their families, with a little help from microfinance.
Hema Prasad is 38 years old and lives in Khatima, Uttarakhand with her family. Her husband is a factory worker and earns a very minimal daily income. With a desire to improve the standard of living for both her and her family she started a small general store about 9 months ago.Read More
At Gudiya Singh’s small home in Lucknow, Uttar Pradesh the hum of the sewing machine has become the norm. Gudiya runs a tailoring shop from her home, she has two machines and uses them to do embroidery. Gudiya is happy to have become part of the Belstar family.Read More
Seema lives in Shimoga with her husband and children. She has been engaged in ‘plate-making’, while her husband is a daily-wage labourer. Their joint income was not enough to keep the family running. While Seema had ideas to start her own business, there was a paucity of funds.Read More
In Udaipur, Rajasthan, Suresh Kunwar owns a ‘Pav Bhaji cart’ which she takes around the locality with her husband Chandan Singh to earn her living. When she looks back, her story was not a happy one. Her family was struggling to meet ends since her husband did not have a steady income.Read More
Mariammal is a member of Aalayam SHG in a small village near Coimbatore. Her story is one of perseverance. The 38-year-old has only studied till her grade-12 and got married very young to a toddy-collector from Kerala. Senthil Kumar, her husband climbs coconut and palm trees to make his living.Read More
Jayanthi from Annamalai village, Coimbatore has a long connection with Belstar. The 35-year-old is married with two children and has been part of the Belstar family for over 7 years now. Jayanthi’s husband has a job as an on-call driver and does not earn a regular income.Read More
Anees Fatima has been part of the Belstar family for 5 years now and leads her Self Help Group called Bismi. The 30-year-old living in Kangayam, Tirupur maintains her group savings account. Anees owns a cell phone shop that does sales and services. She also sells accessories for cell phones.Read More
Karthika is an engineering graduate, the owner of a garments shop, leader of her Self Help Group and a happy mother of two children. She lives in Thiruchengode, Nammakal district. Three years ago, Karthika’s life changed when she got introduced to Belstar.Read More
Ms Lakshmi, a 48-year-old woman from the Namakkal district, lives with her two children and has had to fend for herself since her husband passed away 15 years ago in an accident. She has been an active member of ‘Sadhuragriyan SHG’ for 10 years. Her journey begins with the opportunityRead More
Bhavya from Chikmangalur lives with her husband and two children. Her husband’s income from driving vehicles was not sufficient to sustain the family. When Bhavya decided to join Belstar, her idea was to start an animal husbandry unit. She formed a group with four other women and took a loan of INR 20,000.Read More